Approach
Holistic
With years of experience, we have learned that the best way to get long-term, sustainable and strong results is by taking a holistic approach to working relationships.
A business partnership is not just about what you want for your brand, but what all the stakeholders want as well. Whether that’s the distributors, retailers, end-users or the wider market, understanding and taking into account everyone’s goals, their concerns and abilities enables you to build strong relationships, built on mutual respect and trust.
Patience & Planning
Everyone believes their product or brand will be – or should be – a runaway success, but the ‘echo-chamber’ of your own targets or successes can easily lead to assumptions in how to approach new markets. Poor choices can take years to put right a seriously damage your chances of success. Taking time to really understand the market and develop a long-term strategy might feel frustrating, but it will always deliver better, stronger and more realistic results.
People Matter
Hooked on data, internet research and online analytics, it’s easy to forget that real human people are important to sales success. Consumers aren’t just statistics, they are people, so too are distributors, sales teams, retailers, hair and beauty professionals. The world of commerce has changed with a lot less need or opportunity for personal interactions, but a strong personal connection with your partners and your stakeholders builds trust and respect – crucial for developing a long-term belief in, and commitment to your brand.
